Launched a new website and earned an 89% lift in sessions, 54% + new visitors, while reducing the bounce rate by 33% YOY.
																	

																		
Built the HubSpot CRM and Marketing automation program incorporating customer segmentation and lead scoring strategies. In the first year, grew their house file by 200% while increasing customer digital engagement by 38%.  
																	

																		
Explosive growth in media coverage and social media engagement from the public relations program. Gained 36% share-of-voice in the gaming and retail technology space and media traffic to the website rose 1076% YOY.
																	

																		
Optimized SEM program, cleansed product data and overlaid a buying seasonality calendar to product feeds; Within the first three months at the company, turned the marketing return on ad spend (ROAS) from -$30,000 a month to a positive profit, achieving a 4:1 ROAS.
																	

																		
Implemented the marketing automation program, cleansed the database, updated the CRM API expanding segmentation capabilities and increasing targeted email sends per month from 8,000 recipients to 80,000 while doubling effective rates.
																	

																		
Designed and launched end-to-end marketing plan, GTM strategy, messaging, campaign landing pages, and marketing content creation to drive sales. 
																	

																		
Marketing team lead on the TI/Fossil Bluetooth-enabled wearable watch project. Key business objective achieved in driving consumer passion for these cutting-edge devices.
																	

																		
Managed a team of 12 marketers implemented a global marketing program; drove a 30% increase in online activity and hardware sales respectively. Researched and defined hardware engineer’s personas, analyzed their web activity, and personalized relevant and dynamic content to sell TI’s product solutions.
																	

																		
Responsible for overseeing TI's Wireless advertising and sales strategy. Concieved and built all marketing efforts aligned to the department's financial and branding goals. 
Leveraged Salesforce social studio (then Radian6) to catapult the TI University Blog from the bottom ranking 21st company blog to the 2nd highest performing blog within one year.
																	

																		
Built the TI video program and created the company’s only industry-viral video, with 41% better click through rate than text. Landing page conversions increased by 90%.
Created the Viral video series "Thank an Engineer," a humorous look at the world without engineers. It received numerous shout outs in marketing best practices publications. Most notably a feature in Google Digital Marketing evangelist's, Avinash Kaushik, article: Fantastic B2B Marketing Videos and Why They’re Successful-- he declared the videos “hilarious” and that “the website shows a connection to a customer that is very, very important.”
																	

																		
Launched company’s first automated and mobile responsive marketing campaigns which earned double the open (58%) and effective rates (30%) compared to company benchmarks.