Role is based in Noida, India.

What you’ll do

• Own the product marketing strategy and success of Adobe Express for priority markets within Asia Pacific. • Be the expert in customer insights, market trends, competitive landscape, and growth levers for your product in priority countries within Asia Pacific. • Influence the corporate team with regional market data/insights to influence the product strategy and roadmap. • Collaborate with the APAC cross-functional team such as campaign marketing, media, PR, GTM, and partnership teams to execute the country strategy with excellence. • The key outputs expected of the role will include, • Customer and Market insights. • Target audience definition and needs. • Marketing strategy, value proposition and messaging. • Growth levers across product, GTM, pricing, partnerships etc. • Annual strategic plan defining the priority categories and product strategy. • Defining success metrics/OKRs for the growth levers. • Category budget planning. Requirements • 10-15 years of experience in Marketing/Consulting with at least 5 years of product marketing experience in B2C digital products. • Fluent in one or more Indian languages and full proficiency in English language. • Proficient in market research and application of research & data analytics to identify customer insights. • Ability to think critically and strategically, lead leadership reviews and influence at multiple levels within organization. • Have experience in the leadership role in highly matrixed multinational organizations. • Confident communicator with strong verbal, and written communication skills • Highly collaborative work style, and global cultural awareness