Marketing Manager

Location: San Ramon, CA, USA - On-site

Hiring Company Name: ACHNET Demo

Hiring Company Location: San Ramon, CA, USA

Job Type: Full-time

Experience Level: Mid-Senior Level - 7+ years of experience

Job Overview:

ACHNET Demo is seeking a highly motivated and experienced Marketing Manager to develop and execute marketing strategies that drive growth for our SaaS product. The ideal candidate will have a proven track record in SaaS marketing, a deep understanding of digital marketing channels, and the ability to lead and manage marketing initiatives from concept to completion. This role requires a strategic thinker with strong analytical skills and a passion for building brand awareness and generating leads.

Key Responsibilities:

1. Develop and implement comprehensive marketing plans and strategies aligned with business objectives, specifically for our SaaS product.
2. Manage and execute marketing campaigns across various channels, including digital marketing, content marketing, social media, and email marketing.
3. Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
4. Oversee the creation of marketing materials, including website content, brochures, presentations, and case studies.
5. Analyze marketing campaign performance, track key metrics, and provide data-driven recommendations for optimization.
6. Manage the marketing budget and ensure efficient allocation of resources.
7. Collaborate with sales, product development, and customer success teams to ensure alignment and achieve business goals.

Educational Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field.

Must-Have Skills:

1. Proven experience in SaaS marketing.
2. Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
3. Excellent written and verbal communication skills.
4. Strong analytical skills and experience with marketing analytics tools.
5. Experience with marketing automation platforms.

Good-to-Have Skills:

1. Experience with content marketing and content strategy.
2. Experience with lead generation and nurturing.
3. Familiarity with CRM.

Pay Rate/Salary:

Commensurate with experience.

Number of Openings:

1