Marketing Specialist

San Ramon, CA, USA - On-site

ACHNET Demo

San Ramon, CA, USA

Full-time

Mid-Level (3-5 years of relevant experience)

Job Overview

ACHNET Demo is seeking a dynamic and results-oriented Marketing Specialist to join our growing team. The ideal candidate will be instrumental in developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and support business objectives. This role requires a creative thinker with a strong understanding of digital and traditional marketing channels, excellent communication skills, and a passion for driving impactful campaigns.

Key Responsibilities

• Develop and implement integrated marketing campaigns across various channels, including digital, social media, email, and content marketing.
• Create compelling marketing collateral, including website content, blog posts, social media updates, press releases, and presentations.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.
• Manage and optimize digital advertising campaigns (e.g., Google Ads, social media ads) to achieve target KPIs.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure consistent brand messaging and campaign alignment.
• Track, analyze, and report on marketing campaign performance, providing actionable insights for continuous improvement.
• Assist in organizing and executing marketing events, webinars, and other promotional activities.

Educational Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Must-Have Skills

• Minimum of 3 years of experience in a marketing role.
• Proven experience in developing and executing digital marketing campaigns.
• Proficiency in content creation and copywriting for various marketing platforms.
• Strong understanding of SEO/SEM principles and best practices.
• Excellent analytical and problem-solving skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics).
• Exceptional written and verbal communication skills.

Good-to-Have Skills

• Experience with CRM software (e.g., Salesforce, HubSpot).
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Experience in event marketing or management.
• Knowledge of B2B marketing principles.

Pay Rate/Salary

Competitive salary commensurate with experience and qualifications.

Number of Openings

1