Job Opportunities
Vp - Marketing
3 months ago
TESCRA India
DESCRIPTION

A director of marketing is responsible for all marketing of a company. They manage all marketing campaigns and marketing strategy to reach new customers. Director, tasked with overseeing the development and implementation of marketing strategies, and with guiding the team that executes them. Marketing directors understand their offering and their target audience, and see to it that positions are completed on time and on budget.


  • Collaborate with the sales team & Technical Team to uncover insights and strategies to develop and implement marketing and branding strategies for SaaS Product internally and externally.
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new logos.
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and logos trends in order to translate results into actionable insights for marketing team.
  • Communicating the marketing plan.
  • Researching demand for our services.
  • Competitor research.
  • Identifying potential customers.
  • Compiling lists describing our offerings.
  • Developing and managing advertising campaigns.
  • Building brand awareness and positioning.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Organizing company conferences, trade shows, and major events.
  • Overseeing social media marketing strategy and content marketing.
  • Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our services
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
QUALIFICATIONS
iconMust Have Skills
  • MARKET RESEARCH
  • MARKETING
  • BRANDING/PROMOTIONAL ACTIVITIES
  • BRAND BUILDING
  • STRATEGIC MARKETING
Minimum Education Level
Masters
Years of Experience
12-20 years
ADDITIONAL INFORMATION
Work Type: Full Time
Location: Indiranagar, Bengaluru, Karnataka, India
Job ID: Tescra-Pag-E92D23