Job Title: Digital Marketing Specialist (CRM, Content Writing, Social Media)

Skill Level: Medium to Expert

Responsibilities:

• Build and maintain MailChimp database, perform data hygiene, standardization, and augmentation.
• Manage MailChimp forms and buttons in coordination with Marketing Website Team.
• Collaborate with team and CMO to create roadmap for email campaigns and tests.
• Develop and test email sequences using Google Analytics 4 and in conjunction with Product team.
• Manage UTM taxonomy and link builder.
• Implement Google Analytics and GTM for reporting and analysis.
• Develop and own weekly and monthly pipeline and KPI reports.
• Collaborate with leadership on pipeline model and performance levels for all conversion events.
• Maintain organization’s messaging bibles per persona and sub-persona.
• Write copy for business SaaS websites, conduct ongoing testing, and drive conversions.
• Conduct keyword research and optimization using SEMRush.
• Interview audiences 1-on-1 and via surveys for content creation.
• Perform secondary research to produce content against an editorial calendar.
• Analyze content performance against conversion events, source, intent signals, and SEO keyword ranking.
• Manage ACHNET’s social platform presence and publish content through SEMRush.
• Build relationships with influencers for content co-creation and backlinks.

Key Skills:

• Certified in email or marketing automation platforms.
• Experienced in owning a CRM for marketing purposes.
• Medium to advanced certification in Google Analytics 4 and visualization tools.
• Strong algebra and spreadsheet skills.
• Ability to troubleshoot data and tracking errors.
• Detail-oriented with a focus on data and reporting perfection.
• Initiative to bring new ideas and stay updated on trends.
• Portfolio demonstrating B2B SaaS website copywriting and content formats.
• Content SEO skills and experience with SEMRush.
• Ability to manage social media platforms and work with influencers.
• Comfortable with an international workforce and flexible with work hours.