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TESCRA India
CAREERS
Marketing Head
one month ago
TESCRA India
DESCRIPTION

About Achiever’s Network (ACHNET)

ACHNET leverages AI to forge connections among professionals, businesses, and coaches. We streamline career growth, hiring, talent management, and facilitate seamless client-coach engagements through a dedicated marketplace.

 

What you’ll do

As a marketing head, you will help in developing business plan, design, and implement innovative marketing campaigns that drive brand awareness, generate leads and loyalty. You must have a proven track record of launching products and brands in HR tech, conducting market analysis and customer research, developing and executing clear messaging and strategy, and creating scalable sales enablement tools.

 

Key Responsibilities

  • Leading and mentoring the marketing team to ensure effective execution of marketing campaigns and initiatives.
  • Identifying market trends under HR tech, customer needs, and competitor activities to adjust marketing strategies accordingly.
  • Collaborating with sales team to align marketing efforts with overall business goals and objectives.
  • Overseeing the creation and delivery of marketing materials, advertising, and promotional activities.
  • Monitoring and analyzing the performance of marketing campaigns and initiatives to maximize ROI.
  • Developing brand positioning and messaging that resonates with the target audience within the fortune companies.
  • Driving digital marketing efforts and leveraging online channels to expand the product reach and engagement.
  • Presenting regular reports and updates on marketing performance to senior leadership.

Required Qualifications

  • Master’s degree in Marketing, Business Administration, or a related field from reputed institute
  • Experience in HR Tech SAAS platform
  • Should have experience in generating revenue of USD 100M plus
  • Should have experience in India and the US geography
  • Good network with influencers
  • Good to have speaking experience
  • Experience in raising funds within the VC communities across the globe in HR tech
  • Should have good network with CHROs in the fortune companies
QUALIFICATIONS
iconMust Have Skills
  • LEADERSHIP
  • MARKETING STRATEGY
  • TEAM MANAGEMENT
  • COMMUNICATION
  • STRATEGIC BUSINESS PLANNING
  • SAAS
  • SALES
  • MARKET RESEARCH
Minimum Education Level
Bachelors or Equivalent
Years of Experience
10-16 years
ADDITIONAL INFORMATION
Work Type: Full Time
Location: Bangalore, Karnataka, India
Job ID: Tescra-Rec-379A28