Key Responsibilities:

1. Lead the end-to-end implementation of Adobe Analytics on websites using Adobe Launch.
2. Create and maintain tagging plans based on business requirements.
3. Develop, test, and deploy data layers and tagging rules using JavaScript and JSON.
4. Configure Adobe Analytics variables (eVars, props, events) and create custom dashboards and reports in Analysis Workspace.
5. Build and execute A/B tests and experience targeting activities using Adobe Target.
6. Validate and troubleshoot implementations using debugging tools such as Omnibug, AEP Debugger, and BrowserStack.
7. Work with development, QA, UX, and marketing teams to ensure efficient and accurate data capture across digital properties.
8. Integrate third-party tags (e.g., Floodlight, Facebook Pixel) into Adobe Launch.
9. Conduct form tracking, internal/external campaign tracking, and eCommerce funnel tracking (prodView, scAdd, scCheckout, etc.).
10. Analyze digital behavior and performance metrics to generate insights and optimization recommendations.
11. Perform competitor analysis to support marketing strategies and digital transformation initiatives.

Qualifications:

1. Bachelor’s degree in Computer Science, Information Technology, or a related field.
2. 3+ years of experience in Digital Analytics, with a focus on Adobe Experience Cloud tools.
3. Strong knowledge of Adobe Analytics, Launch, Target, and debugging tools.
4. Proficiency in web technologies such as HTML, CSS, JavaScript, and jQuery.
5. Hands-on experience with tag management and A/B testing platforms.
6. Excellent analytical, communication, and stakeholder management skills.
7. Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

1. Familiarity with AngularJS and modern JavaScript libraries.
2. Experience with data visualization and reporting using Adobe Workspace.
3. Basic understanding of SEO, web performance, and marketing technology stacks