Marketing Lead

Location: San Ramon, CA, USA - On-site

Hiring Company Name: ACHNET Demo

Hiring Company Location: San Ramon, CA, USA

Job Type: Full-time

Experience Level: Mid-Senior Level - 5-7 years

Job Overview:

ACHNET Demo is seeking a dynamic and results-oriented Marketing Lead to spearhead our marketing initiatives. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, driving lead generation, and enhancing brand visibility. This role requires a deep understanding of digital marketing, excellent analytical skills, and the ability to thrive in a fast-paced environment. The Marketing Lead will collaborate with cross-functional teams to achieve marketing objectives and contribute to the overall success of the organization.

Key Responsibilities:

• Develop and implement integrated marketing campaigns to achieve lead generation and revenue targets.
• Oversee and optimize Search Engine Optimization (SEO) strategies to improve organic search rankings and website traffic.
• Manage and analyze marketing campaign performance, providing regular reports and insights.
• Develop and execute content marketing strategies to engage target audiences and build brand awareness.
• Utilize marketing automation tools to nurture leads and improve conversion rates.
• Collaborate with sales and product teams to align marketing efforts with overall business goals.
• Manage the marketing budget and allocate resources effectively.

Educational Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

Must-Have Skills:

• Proven experience in SEO and digital marketing strategies.
• Strong experience in campaign management.
• Expertise in content strategy and development.
• Proficiency in marketing analytics tools (e.g., Google Analytics).
• Excellent communication and interpersonal skills.

Good-to-Have Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with social media marketing and advertising.
• Experience in the marketing and advertising industry.

Pay Rate/Salary:

Competitive salary commensurate with experience.

Number of Openings:

1