Finance & Wealth

10 Ways to Fund Your Small Business

By Doug and Polly White | Jul 27, 2021
Finance & Wealth| Achiever Network

During the life of most businesses, the owner will need to seek out cash to help with its growth or to keep it going through a rough patch. So, planning how to fund a business is hardly a trivial or brief topic. Indeed, a thorough discussion would take much more space than we have here.

However, we can provide an overview we hope will help you start thinking about your business’ options.

First, there are two ways to externally fund a business: debt and equity. When debt is used, the investor receives a note for his or her cash. The note spells out the terms of repayment, including timing and interest. The benefit of using debt is that you retain ownership of your company. The downside is that you have an obligation to repay. If you fail to meet your commitment, the lender, under certain circumstances, can force the company into liquidation.

Then there's equity. An owner who uses equity to fund a business turns over an ownership stake to an investor in return for the latter's cash. The benefit is that there is no obligation to repay the investor. The downside is the owner has to give up a part of the ownership of his or her business. This can entail losing some control over the company.

There are many different sources of equity and debt funding. We’ll briefly consider several examples.


Bootstrapping – The business funds itself. As the business grows, it throws off cash that enables further growth. We know a company that distributes and installs VoIP (voice communications) technology systems. The owner had approached us for an angel investment. After we looked at his books, sales funnel and business model, we turned him down. Instead, we suggested that the owner bootstrap his business. We reasoned that the sales in the pipeline would be sufficient for the growth he planned. He didn’t need outside cash, and we suggested him not to sell part of his company.

Self-funding – Many entrepreneurs fund their businesses themselves. They use savings or personal debt (such as a second mortgage or credit cards). Alternatively, they sell assets to generate cash (e.g., a second home or a boat) for the business.

Friends and family – Obviously, friends and family can provide either equity or debt funding. While this may initially seem like a good source, be careful about selling part of your business to this group. Unfortunately, businesses fail. The loss of capital can then cause hurt feelings, ruin friendships and make for unpleasant family gatherings. Be sure that your investors know