5 Questions Investors Will Ask You Before Investing in Your EdTech Startup
Old school models in education are being disrupted with new-age technology and innovations. This is driving opportunities for a variety of EdTech businesses.
While these are definitely reasons for optimism, there are still quite a few “uniquely EdTech” problems that investors want entrepreneurs to have solutions to before they decide to invest. In business, no preparation is enough, especially that comes as easily as this article. So here are some questions investors are likely to ask you before investing in your EdTech startup.
EdTech solutions are unique in the fact that the customer and the end-user are, in most cases, different – the parent or school is generally the decision-maker, while the student is the end-user. Despite changing attitudes about their children’s education, parents, by and large, are still highly concerned with their children’s grades. If a solution won’t directly help the student’s academic performance, it won’t be a priority. In fact, it might even be deemed a distraction for the child, making parents wary of buying. Demonstrating a clear link between the EdTech solution and improved academic performance to the parent(s) is crucial. This will need clear messaging and some level of product evangelism
People like to see tangible positive outcomes when they spend money on an EdTech product. If there isn’t a definite positive outcome linked to the solution like better grades, being admitted to elite institutions for higher studies or better job prospects in the future, few will be willing to buy...