5 steps to finding your life coaching niche

By John Kim | Mar 29, 2021
Life Coaching| Achiever Network

You can’t just say you’re a life coach. Well, you can but then you probably won’t have many clients. Unless you’re a New York Times Best Seller, an in demand speaker, or house a six figure following on social media. But chances are, if you have those, then you have a niche.

A niche is what makes you visible. Without one, you will quickly fade into the background.

First, what is a niche?

Simply put, a niche is your specialty. It’s one thing that you’re really good. Say you have a vintage Ford Mustang that you love more than your children. It needs work. Would you take it to a general mechanic or one who specializes in classic Mustangs? Obviously one who specializes in vintage Mustangs. Okay, now instead of a car, imagine that what needs work is your life. Would you go to a general life coach or someone who excels at exactly what you are struggling with?

Your niche is the first step in separating you from the crowd.

Life is too broad. What part of life do you want to coach someone through? Relationships, job transitions, one’s spiritual journey, their meditation practice, divorce recovery? The list goes on and on.

But what if you don’t know what your niche is?

Well, that’s why I wrote this. Who am I?

Quickly. About a decade ago, I started a blog after a divorce. I decided to practice transparency and document my journey. This lead to a following and eventually a full practice, a start up, a book deal, and a passion to help other coaches find their niche and do the same.

My niche was organic. I didn’t set out to become the relationship guy. Since I was going through a divorce at the time, I blogged about love, rebirth, and relationships. People related and so that became my niche. But I don’t believe that’s what got me clients. Because there are tons of relationship coaches and therapists.

The other part of my niche was the way I worked. I was the guy you saw if you wanted a therapist who worked as a life coach. Let me explain. After going through the therapist journey, I realized that the hat I wore would be very limiting. A therapist’s guideline didn’t allow me to work in ways I felt were honest to me. I wanted to walk and talk, go on hikes, meet people in coffee shops, and use the internet to reach as many as I could. So I became a life coach, with a clinical background. I become the hybrid guy. And I worked in unconventional ways, casual over clinical.