Business & Executive

Run Your Classroom Like a Business — 6 Steps to Wealth in Education

By Chad McFarland | Nov 4, 2019
Business & Executive| Achiever Network

Since leaving education in June 2018, I’ve had to learn a few things about “business”. As an athletically minded individual, I’m not surprised that I’ve taken an interest in the amount of competition that occurs in business. Competition in business, just as in athletics challenges us to prosper and grow, or lose (die). Competition was even prevalent in the world of coaching football. The amount of time spent after practice breaking down film, number of cameras and angles recording practice/games, number of weekend meetings and even simply the number of coaches on the sideline became a competition. It challenged each of us to work harder, smarter and become more efficient with our time. Competition surrounds us and, like The Storm in a game of Fortnite, competition is surrounding education.

In the business world, change is often driven by the consumer. Take Uber for example. Taxi companies sat back and laughed at the idea of a person ordering a ride from their phone at a price better than the traditional taxi. Consumers were tired of standing on the side of the road, waiving and then jumping into an almost stopped car, only to be treated rudely. Consumers wanted better. They wanted available, friendly drivers. While taxi companies still exist, their market share is considerably less than it was pre-Uber and Lyft. Another is Blockbuster. The video king is now defunct and out of business because it refused to adjust quickly enough to the changes Netflix was bringing to the movie market. Consumers flocked to Netflix because Netflix offered a convenience factor that Blockbuster wouldn’t.

Education is in a precarious spot though. Yes, it’s true that students are required by law (in most places) to attend school until a certain age. We call that a “captive audience”. There is certainly a thought that education will never go anywhere because of that reason. I want to toss out a couple of ideas though, that hopefully will invoke some thought and maybe even a change to how you engage your students.

Consumers are demanding better in education. They are bored and frustrated. They want relevant material delivered to them, but more importantly, they want relationships. Business, no matter the type of business you’re in, revolves around sales and a successful sale hinges on the relationship between the salesperson/business owner and the consumer. Whether

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