Digital Marketing Manager

Location: San Ramon, CA, USA - On-site

Hiring Company Name: ACHNET Demo

Hiring Company Location: San Ramon, CA, USA

Job Type: Full-time

Experience Level: Mid-Senior Level - 6+ years of experience

Job Overview:

ACHNET Demo is seeking a highly motivated and experienced Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to promote our financial products and services. This role requires a strong understanding of paid media, search engine optimization (SEO), marketing automation, and analytics, with a proven track record of driving results in the finance industry. The Digital Marketing Manager will play a key role in increasing brand awareness, generating leads, and contributing to overall business growth.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize paid media campaigns across platforms such as Google Ads, Bing Ads, and social media.
• Lead SEO initiatives, including keyword research, on-page optimization, and link building to improve organic search rankings.
• Implement and manage marketing automation workflows to nurture leads and improve customer engagement.
• Analyze campaign performance using analytics tools, providing insights and recommendations for optimization.
• Collaborate with cross-functional teams, including sales and product development, to align marketing efforts.
• Stay up-to-date with the latest digital marketing trends and technologies.

Educational Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.

Must-Have Skills:

• Proven experience in digital marketing, with a focus on paid media and SEO.
• Expert knowledge of Google Ads and other paid advertising platforms.
• Strong understanding of SEO principles and best practices.
• Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Proficiency in web analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and communication skills.
• Experience within the financial services industry.

Good-to-Have Skills:

• Experience with social media marketing.
• Familiarity with content marketing strategies.
• Experience with A/B testing and conversion rate optimization.
• Knowledge of email marketing best practices.

Pay Rate/Salary:

Competitive salary commensurate with experience.

Number of Openings:

1