Digital Marketing Manager

Location: San Ramon, CA, USA - On-site

Hiring Company Name: ACHNET Demo

Hiring Company Location: San Ramon, CA, USA

Job Type: Full-time

Experience Level: Mid-Senior Level - 6+ years of experience

Job Overview:

ACHNET Demo is seeking a highly motivated and experienced Digital Marketing Manager to develop, implement, and manage our digital marketing strategies. The ideal candidate will have a strong background in the finance industry, with a proven track record of driving traffic, generating leads, and increasing brand awareness through various digital channels. This role requires a deep understanding of paid media, search engine optimization (SEO), marketing automation, and analytics. The Digital Marketing Manager will be responsible for planning and executing digital marketing campaigns, analyzing performance data, and optimizing campaigns to achieve business objectives.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid media campaigns across platforms such as Google Ads, ensuring effective budget allocation and ROI.
• Oversee SEO initiatives, including keyword research, on-page and off-page optimization, and content strategy.
• Implement and manage marketing automation workflows to nurture leads and improve customer engagement.
• Analyze campaign performance using web analytics tools, providing insights and recommendations for optimization.
• Collaborate with cross-functional teams, including sales and content, to ensure cohesive marketing efforts.
• Stay up-to-date with the latest digital marketing trends and technologies.

Educational Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

Must-Have Skills:

• 6+ years of experience in digital marketing, with a focus on paid media, SEO, and marketing automation.
• Proven experience managing Google Ads campaigns.
• Strong understanding of SEO principles and best practices.
• Experience with marketing automation platforms.
• Proficiency in web analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and communication skills.
• Experience in the finance industry.

Good-to-Have Skills:

• Experience with social media marketing.
• Experience with content marketing.
• Experience with email marketing.
• Project management skills.

Pay Rate/Salary:

Competitive salary commensurate with experience.

Number of Openings:

1