Digital Marketing Specialist

Location: San Ramon, CA, USA - On-site

Hiring Company Name: ACHNET Demo

Hiring Company Location: San Ramon, CA, USA

Job Type: Full-time

Experience Level: Mid-Senior Level - 3-5 years of experience

Job Overview:

ACHNET Demo is seeking a skilled and results-oriented Digital Marketing Specialist to join our team. This role will focus on developing and executing social media strategies to generate organic leads for our legal firm. The ideal candidate will have a strong understanding of digital marketing principles, social media platforms, and the specific marketing regulations applicable to the legal industry.

Key Responsibilities:

1. Develop and implement social media strategies to increase brand awareness and generate organic leads.
2. Create engaging content, including text, images, and videos, tailored to various social media platforms.
3. Manage and maintain social media profiles, ensuring consistent branding and messaging.
4. Monitor social media channels for industry trends, competitor activities, and relevant conversations.
5. Analyze campaign performance and provide regular reports with actionable insights.
6. Ensure all marketing activities comply with legal and ethical guidelines, particularly those relevant to the legal profession.
7. Collaborate with the marketing and legal teams to align social media efforts with overall business.

Educational Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.

Must-Have Skills:

1. Proven experience in social media marketing, with a focus on organic lead generation.
2. Strong understanding of social media platforms, including but not limited to Facebook, LinkedIn, and Twitter.
3. Excellent written and verbal communication skills.
4. Ability to create compelling and engaging content.
5. Knowledge of marketing regulations and ethical guidelines relevant to the legal industry.

Good-to-Have Skills:

1. Experience with SEO and content marketing.
2. Familiarity with social media analytics tools.
3. Experience with paid social media advertising.

Pay Rate/Salary:

Competitive, commensurate with experience.

Number of Openings:

1