Digital Marketing Representative

Location: San Ramon, CA, USA - On-site

Hiring Company Name: ACHNET Demo

Hiring Company Location: San Ramon, CA, USA

Job Type: Full-time

Experience Level: Senior - 10+ years

Job Overview

We are seeking a highly experienced and results-oriented Digital Marketing Representative to join our team at ACHNET Demo. The ideal candidate will have a proven track record of success in developing and executing digital marketing strategies within the FMCG (Fast-Moving Consumer Goods) industry. This role requires a deep understanding of digital marketing channels, analytics, and emerging trends, as well as the ability to translate business objectives into effective marketing campaigns.

Key Responsibilities

1. Develop and implement comprehensive digital marketing strategies to achieve company goals and objectives within the FMCG sector.
2. Manage and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising.
3. Analyze campaign performance, identify areas for improvement, and implement data-driven optimizations to maximize ROI.
4. Conduct market research and competitive analysis to identify trends and opportunities for growth.
5. Collaborate with cross-functional teams, including sales, product development, and creative, to ensure alignment and effective execution of marketing initiatives.
6. Manage the digital marketing budget and track expenses to ensure campaigns are delivered within budget.
7. Stay up-to-date with the latest digital marketing trends and technologies, and proactively recommend new strategies and tactics to improve performance.

Educational Qualifications

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Master's degree in Marketing or a related field is a plus.

Must-Have Skills

1. Minimum of 10 years of experience in digital marketing, with a focus on the FMCG industry.
2. Proven track record of developing and executing successful digital marketing campaigns.
3. Strong understanding of SEO, SEM, social media marketing, email marketing, and display advertising.
4. Excellent analytical and problem-solving skills.
5. Proficiency in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
6. Excellent communication, interpersonal, and presentation skills.
7. Ability to work independently and as part of a team.

Good-to-Have Skills

1. Experience with marketing automation platforms (e.g., HubSpot, Marketo).
2. Knowledge of content management systems (CMS) and website development.
3. Experience with A/B testing and conversion rate optimization.
4. Project management skills.

Pay Rate/Salary

Commensurate with experience.

Number of Openings

1