RTM Strategy Director

Noida, India - On-site

ACHNET Demo

San Ramon, CA, USA

Full-time

Director - 12+ years

Job Overview

We are seeking a highly experienced and strategic RTM (Route to Market) Strategy Director to lead the development and execution of our RTM strategies within the manufacturing industry. The ideal candidate will possess a deep understanding of various distribution models, channel management, and market dynamics, with a proven track record of driving revenue growth and market share expansion. This role requires a strong leader with excellent analytical, communication, and collaboration skills to effectively work with cross-functional teams and external partners.

Key Responsibilities

• Develop and implement comprehensive RTM strategies aligned with the company's overall business objectives.
• Analyze market trends, competitive landscape, and customer needs to identify opportunities for RTM optimization.
• Manage and optimize existing distribution channels, including distributors, dealers, and direct sales teams.
• Identify and evaluate potential new channels to expand market reach and improve customer access.
• Collaborate with sales, marketing, and product development teams to ensure alignment of RTM strategies with product launches and marketing campaigns.
• Monitor and track key performance indicators (KPIs) to measure the effectiveness of RTM strategies and make data-driven adjustments.
• Develop and manage the RTM budget, ensuring efficient allocation of resources and achievement of financial targets.

Educational Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.

Must-Have Skills

• Extensive experience in RTM strategy development and execution within the manufacturing industry.
• Deep understanding of various distribution models and channel management techniques.
• Strong analytical and problem-solving skills, with the ability to interpret data and identify trends.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to lead and motivate cross-functional teams.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with CRM and other sales and marketing tools.

Good-to-Have Skills

• Experience with international markets.
• Knowledge of Lean Six Sigma principles.
• Experience with digital marketing and e-commerce.

Pay Rate/Salary

Competitive salary commensurate with experience.

Number of Openings

1